2025 blog post category for Think Construction Services

May 22, 2024

Strategies for Marketing a New Community in High-Supply Markets

Preparing to open a new community involves a lengthy task list for multifamily owners and operators. However, the ultimate determinant of a community’s success is its ongoing marketing plan, which should be in place long before the doors open. This year, as record supply is scheduled to deliver, having an effective marketing strategy is even more critical.
January 25, 2024

Transforming Skylines: The Surge in Office-to-Apartment Conversions Reshaping U.S. Cities in 2024

In a striking shift, the year 2024 is witnessing a remarkable surge in the conversion of office buildings into apartment units across major U.S. cities. According to RentCafe, the number of apartment units expected to be converted has soared to over 55,000, marking a substantial increase from 12,100 in 2021.
September 21, 2023

Remote Work Takes Center Stage for Value-Enhancing Renovation Teams

Christina Steeg, who assumed the role of Senior Vice President of Marketing and Communications at Waterton in July 2022, elaborates, "We are in the process of updating all our virtual floor plans to highlight unique alcoves and dens as potential work-from-home spaces. We are also capturing new virtual tours of our communal co-working areas to ensure we integrate this aspect into all our marketing efforts."