All through covid-19 the multifamily industry swiftly changed to the changing needs of residents and communities. In-person events were changed to virtual meetings or nonexistent. Though many cities have lifted COVID-related restrictions, we still face covid cases all around the globe.
Multifamily teams are faced with the difficulty of changing their online strategies. Residents and prospects now expect more frequent communication, tech-enabled conveniences, and safety protocols than in pre-pandemic times. Apartment operators should explore the following ways to revamp the resident experience and reengage safely.
Social media is another helpful way to encourage feedback. Social channels such as Facebook, Twitter, LinkedIn, Instagram, and more are integral to connecting with residents, sharing updates, and encouraging comments or direct messages. Armed with resident insight, property managers can make informed programming decisions and create experiences that satisfy a hybrid virtual and social world. Sending residents surveys or using your online portal is a strong way to communicate with your residents.
In addition to revamping events, activities, and services, communities should create unique ways to reward residents for tenure. Teams should also create opportunities to connect with new residents and build loyalty throughout the lease considering the renewal process begins on move-in day.
It's recommended to support local businesses by rewarding residents with gift cards and discounts to nearby shops and restaurants. Treats, prizes, and acts of kindness are the best way to keep your residents happy. Little conveniences make the biggest difference. Towel service at pools or in fitness studios, coolers with bottled water, visits to the pool with cold treats for guests, and complimentary dog-washing days are bonuses that add a level of surprise and delight to the resident experience.
Renters’ new preferences for communication, convenience, and cleanliness are here to stay. More frequent cleaning and access to hand sanitizer stations are a necessity. We recommend that multifamily operators continue prioritizing cleaning by regularly sanitizing high-volume areas and maintaining adequate ventilation, according to the CDC’s guidelines. On-site teams should also stock common areas with sanitizer and antibacterial wipes to reduce resident anxiety and remain as safe as possible.
Technology is more important than ever to providing a seamless and convenient living experience to renters. Apartment operators must leverage technology to interface with residents across various digital platforms including smartphone apps, social media channels, live chat, email, and text messages. Online portals are also a must-have for residents to pay rent, submit service requests, and view community updates and events.